Top reasons Why Your Business Should Register Its Trademarks
A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few answer why you need to protect your brand:
Notice
Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a explore an identical or similar mark as yours will realize that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. The third party is put on notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social Media
Social media is an imperative resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies within position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social networks account. Know the venue’s policies for facts. However, I have discovered that when you complain for you to some social media site of those wrongdoing and claim that another is definitely your brand without permission, the social media administrator responds with a request of proof of ownership of the subject company name. A trademark registration gives compelling evidence of brand wardrobe.
Brand Loyalty
Registering your mark shows a commitment to your logo and shows prospects that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that are identical or similar to other parties’ trademarks or known brands with truly the only purpose of advertising them (to the rightful owner) as a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal status India owner suit and collect damages from individuals who register a website name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can work for as long as you continue while using mark in commerce. Or even some companies that have registered trademarks that are over a century old.
Trademark registration may end for every business. However, there a number of compelling advantages of protecting your brand just as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.
